As an insurance broker, I receive quite a few insurance journals from clients. These journals can be quite helpful in helping me find new clients for my business, but they can also be a distraction. Below are four things to avoid in your insurance journal:
o Don’t dwell on the bad things about any client. If you have an insurance journal about a client that has had an accident or gotten sick, for instance, there is no reason to dwell on the negative aspects of that experience.
o Focus on the positives and avoid talking about the negatives. You don’t want your insurance journal to become a place where clients complain about the way they were treated, the way their premiums went up, or even the type of insurance policy that they signed up for. Instead, focus on things that clients can use to better understand their coverage. Keep it short, but don’t forget to write about the positives too.
o You should only write about your own business in your insurance journal. If you own a mortgage brokerage firm, you don’t need to include news stories about how bad the mortgage industry has been in recent months. However, if you write about your company in your insurance journal, you may inadvertently leave out some of the things that your potential clients are interested in learning about.
o Don’t cover everything. If you’re writing a journal about a company’s history, it’s likely that you will cover many things from that history that your readers will want more information on.
o Write about a specific time frame. This means that the events in your insurance journal will take place over a long period of time (perhaps as much as 20 years) and the time frame should be something that the reader will be able to relate to.
o Don’t include personal details. Even if your journal includes stories about you and your family, do not tell your readers who is in your life (if you have a large group of clients), what type of car or house you drive, or what color tie your wife wears.
As you can see, keeping your insurance journal short and simple is important. It helps you keep focused on your business while making the most of your time. If you follow these tips, you won’t have trouble running your business.
However, when you write your insurance journal, keep in mind that some people might be uncomfortable with some of your content. If this is the case, consider hiring someone to edit your journal for you.
The person you choose should make sure that she or he understands your business. They should be an expert in business and have experience in creating insurance journals. They should also have plenty of references of past clients.
In addition, before you ask someone to edit your journal, be sure to explain exactly what you expect them to do. You might be hesitant to give an insurance journal editor the final draft of your journal, but if the editor has plenty of references to go by, you’ll be less likely to get upset at the finished product. When hiring an editor, make sure that the editor has references to work with, that you are clear on how the editor will handle editing the journal and how often he or she will revise the material to meet your standards.
Finally, always have your insurance journal reviewed by a third-party editor. Ask him or her to give feedback on the content to see whether there is anything that needs to be changed or added.
This way, you won’t just have someone who will make some changes to your insurance journal, but you’ll also have a third-party that knows how the insurance business works. You can also get honest reviews of your insurance journal so that you know that the editor is someone who’s reliable. you can trust. As you’ve probably noticed, when you’re using the services of an editor to make sure that your insurance journal is professional and informative, you’ll have peace of mind knowing that you’re not wasting valuable time or money on a journal that will turn into a fluff piece.